UI/UX design landing background

SaaS UX design

Ramotion delivers research-driven UX design for SaaS platforms, combining usability, interaction, and visual design to craft engaging, accessible digital experiences that users love.

Featured clients

Specializing in intuitive, user-centric experiences for SaaS businesses of all sizes, from startups to Fortune 500 companies, our team crafts seamless UX solutions to drive growth and satisfaction.

Series of visual concepts for improving the user experience

Marketing website for a subsidiary of the CBRE Group's co-working space company

Iconography design for a payments infrastructure company with 250M+ API request per day

Official Apple tvOS app user interface development

Official Firefox rebrand and ongoing support for design projects at Mozilla

Brand identity design for an internal App Store by Universal Music

Visual identity for Adobe-owned company products

Ongoing design support for the leading destination for company insights

Designing a motion identity for Opera

Brand and marketing design support for an open source data structure server company

Ongoing design and development collaboration with an enterprise identity provider

Iconography guidelines, assets and web design for a digital forensics solution company

Redesign of the support portal and 30% improvement in users’ ability to get the answers they want

Design for a membership-based healthcare system

Iconography for a secure workspace software company with over 16 million cloud users

Rebranding for an open-source web testing platform with 5 million weekly downloads

Design for the world's first audio word processor

Brand identity for a secure data onboarding solution that processed more than 25 billion records

Website design for a B2B data provider platform with over 50 million company records

Brand identity and website for a tool used by over 80% of Fortune 50 companies' machine learning teams

Rebranding an e-commerce solution used by 180,000 entrepreneurs

Website for a blockchain data storage network that raised more than $250M+ at ICO

Rapid prototyping for an accounting software company with over 3.7 million subscribers

UX design for a medical group and technology company with a network of nearly 140,000 licensed doctors

Iconography design system for 500 million users around the world

Ongoing UX design and CRO for child care and education company with more than 200,000 children enrolled

Developing micro-interactions for the Lightning Design System

Marketing website for the cross channel marketing platform

Brand identity for a multi-chain crypto trading and liquidity hub with $10B+ in trading volume

Design for a global video game commerce company

Capabilities

Process

Industries

1 - 4 weeks

Competitor & user research

We begin our process with comprehensive competitor analysis and user research. By conducting stakeholder interviews and reviewing available data, we identify critical opportunities for differentiation. This allows us to uncover gaps in the market and craft solutions that not only meet but exceed user expectations. With a thorough understanding of your audience, we design products that resonate deeply and drive engagement. Our approach ensures that our designs are tailored to your business objectives and meet the specific needs of your users. This foundational step positions you ahead of competitors, giving your brand a strategic advantage.

2 - 6 weeks

Customer journey mapping (CJM) & workflows

We specialize in creating detailed customer journey maps and workflows to visualize user interactions across all touchpoints. These maps highlight key pain points, enabling you to address them proactively. By tracking user behavior and motivations, we identify opportunities to streamline experiences and remove friction points. Our workflows detail every step in the user journey, ensuring that interactions are intuitive and goal-oriented. By understanding how users engage with your product or service, we design solutions that enhance satisfaction, improve retention, and ultimately drive results.

from 3 weeks

UI design concepts

Our UI design process focuses on developing visually cohesive and functional interfaces that align with your brand identity. Each design element is crafted to enhance usability, ensuring that your product is both aesthetically pleasing and easy to navigate. We prioritize clarity and consistency, creating designs that reflect your brand’s values while addressing user needs. Whether you’re launching a new product or refreshing an existing one, our UI design services provide the tools and creativity needed to make a lasting impression. Our goal is to create designs that not only look good but also perform exceptionally well in real-world scenarios.

from 12 weeks

Design systems development

Design systems are essential for maintaining consistency across your digital ecosystem. We develop scalable systems that include reusable components, style guides, and comprehensive documentation. These systems empower your team to create new features and interfaces efficiently, ensuring alignment with your brand’s visual language. From small UI kits to robust design systems, our solutions adapt to your needs and simplify future development. By establishing a unified design language, we help streamline processes and reduce time-to-market for new features. Our design systems are practical, intuitive, and tailored to support long-term growth.

from 2 weeks

UI micro-Interactions & choreography

Micro-interactions and UI choreography elevate the user experience by adding subtle, meaningful animations that guide users through your product. From hover effects to smooth transitions, we design interactions that create moments of delight and reinforce your brand’s personality. These details not only enhance usability but also leave a lasting impression, making your product memorable. By integrating thoughtful motion design, we ensure that every interaction feels intuitive and engaging. This approach bridges the gap between functionality and emotional connection, creating a seamless and enjoyable user experience.

2 - 8 weeks

Wireframes & rapid prototyping

Our wireframes establish the structural foundation of your application, ensuring that every element serves a purpose. With rapid prototyping, we bring ideas to life through interactive, high-fidelity models that can be tested with stakeholders and users. This iterative approach minimizes risks, accelerates decision-making, and ensures that your final product meets user expectations. By validating concepts early, we identify potential challenges and refine designs before development begins. Our prototypes allow stakeholders to experience the product in action, fostering alignment and confidence in the design direction.

ongoing, on demand

Ongoing UX design services

Digital products require constant evolution to stay relevant. Our ongoing UX design services include analyzing user feedback, incorporating analytics, and iterating on designs. We work closely with your team to ensure that updates are aligned with both user needs and business goals. By continuously optimizing your product, we help maintain its competitive edge in a rapidly changing market. Our iterative process ensures that your product remains user-focused, delivering value and adapting to evolving expectations over time.

from 3 weeks

Optimizing key flows

We focus on refining essential workflows, such as onboarding processes, checkout systems, and other key interactions. By identifying and addressing bottlenecks, we create smoother user journeys that drive conversions and improve satisfaction. This targeted approach ensures that your product’s most important touchpoints are as effective as possible. Our enhancements are backed by data and user insights, ensuring that changes positively impact both usability and business outcomes. With streamlined workflows, your product becomes more accessible, efficient, and enjoyable to use.

More about services

01

Discovery & strategy

Our process begins with in-depth discovery, including competitor research, user interviews, and stakeholder alignment. We analyze existing workflows, customer pain points, and market trends to create actionable strategies. This stage results in a clear roadmap that guides the design process, ensuring alignment with your vision and objectives. By understanding your brand’s unique challenges and opportunities, we set the foundation for a design process that is both strategic and user-focused. This comprehensive approach ensures that every decision is informed by data and aligned with your business goals.

02

Wireframing & prototyping

Wireframes and prototypes are essential tools in our design process. Wireframes provide a structural blueprint, defining the hierarchy and functionality of each screen. Prototypes bring these concepts to life, offering interactive models that can be tested and refined. By validating ideas early, we reduce risks and ensure that the final design meets user and business needs. Our prototypes offer a tangible preview of the product, enabling stakeholders to provide feedback and make informed decisions. This iterative approach fosters collaboration and alignment, paving the way for a successful design process.

03

UI/UX design execution

During the execution phase, we focus on creating visually stunning and highly functional interfaces. Our designs incorporate thoughtful UI micro-interactions, animations, and a user-centered approach to ensure an optimal experience. Every detail is considered, from typography and color schemes to button placement and user flows, resulting in a product that is both intuitive and visually compelling. We balance creativity with practicality, ensuring that designs are not only visually appealing but also easy to implement. Our execution phase transforms strategic insights into impactful designs that drive results.

04

User testing & feedback integration

User testing is integral to our process. We gather feedback through testing tools and real-world scenarios to identify areas for improvement. By incorporating this feedback, we ensure that the design performs well in practice, meeting user expectations and business goals. This iterative approach allows us to create products that are not only functional but also delightful to use. Testing ensures that our designs are grounded in real-world contexts, reducing the risk of errors and enhancing user satisfaction. Through continuous refinement, we deliver solutions that resonate with users and achieve measurable success.

05

Documentation & handover

Clear and comprehensive documentation is critical for successful design handovers. We provide detailed specifications, style guides, and assets to ensure your development team can implement designs accurately. Our team remains available for support during this phase, addressing any questions or challenges that arise. By equipping your team with the tools and knowledge needed for seamless implementation, we bridge the gap between design and development. Our documentation is tailored to your team’s needs, ensuring that every detail is communicated effectively and efficiently.


06

Post-launch support

Launching a product is just the beginning. We offer post-launch support to monitor performance, analyze user behavior, and recommend iterative updates. This ongoing collaboration ensures that your product evolves with user needs and market trends, maintaining its impact and effectiveness over time. By staying engaged after launch, we help you adapt to changing user expectations and market dynamics. Our support services are designed to maximize the longevity and relevance of your product, ensuring that it continues to deliver value long after its initial release.

More about process

B2B

Enhancing business workflows for enterprise users to maximize productivity and efficiency.

SaaS

Creating intuitive software interfaces with seamless onboarding for scalable SaaS products.

Fintech

Designing secure financial systems that build trust and ensure regulatory compliance.

Cybersecurity

Improving usability of security tools to simplify risk management for users.

Healthcare

Optimizing medical systems for better patient experiences and enhanced accessibility.

Startups

Supporting MVP development with user validation and agile UX design iterations.

Case studies

Salesforce
Salesforce case cover
Salesforce

Developing the Lightning Design System micro-interactions, boosting user engagement and efficiency, enhancing overall user satisfaction.

Rizzle
null
Rizzle

Comprehensive redesign of Rizzle’s branding, website, and product UI/UX propelled the platform to over 34 million monthly active users.

Truebill
null
Truebill

Truebill partnered with us for branding and product design, leading to its acquisition by Rocket Money.

MetaSpark
null
MetaSpark

We crafted MetaSpark’s branding, website, and UI/UX, that enabled their clients to reclaim 40% workdays

Ninox
ninox card
Ninox

Improving retention and trial-to-paid conversion by 30% for a business automation company

Transcend
Transcend
Transcend

We designed Transcend’s branding and website, boosting user engagement and supporting its growth to serve 1.2B+ users.

What our
partners say

Reviews

The Ramotion team is highly creative, responsive and collaborative. Over the years they have become an extension of our Product Design and Research team. Thank you for consistently delivering high quality Design under tight deadlines.

Malini Leveque

Malini Leveque

Vice President, Product Design and Research at Citrix

Delivering an incredible user experience for our customers was our top priority. Ramotion came in with research-based data and implemented what we needed into an effective UX with a beautiful design. The communication from the team was remarkable, and we always knew what they were working on, and what was coming. The end product speaks for itself. Our customers love it.

Erik Soderborg

Erik Soderborg

Marketing Manager at EMI Health

I have impossibly high expectations, and the talented team at Ramotion didn't disappoint. They delivered thoughtful, polished designs, and code that made an outsized, positive business impact by dramatically increasing our customers' ability to find and understand support site content.

Brian Beaver

Brian Beaver

VP of Design at Turo

We initially chose Ramotion to help us build a next-generation environmental platform, and we have been very impressed by the talent and speed at which the team is able to operate and deliver a high quality product. We would highly recommend Ramotion for any design build project going forward.

Daniel Sadik

Daniel Sadik

Senior Vice President, at Carbon Solutions Group

We reached out to Ramotion for support on a significant update to our product. The team provided an expert that perfectly matched our needs and the resulting collaboration was a huge success. I definitely plan on working with them again.

Mark Opland

Mark Opland

Product Design Director at Xero
1 / 5

SaaS UX design benefits

Higher Retention

A seamless UX keeps users engaged, minimizing frustration and lowering churn rates. Personalization, intuitive navigation, and clear onboarding drive long-term customer satisfaction and retention.

Conversions & ROI

An optimized UX simplifies sign-ups and streamlines user journeys, boosting conversion rates. With design consistency and a frictionless experience, businesses see improved ROI and sustained revenue growth.

Reduced Support Costs

A well-designed SaaS platform reduces reliance on customer support by making navigation effortless. Accessibility and intuitive dashboards ensure users can solve issues independently, cutting down operational costs.

Competitive UX

A clean, user-friendly design enhances engagement and adoption. SaaS platforms with a consistent, responsive experience stand out in the market, leading to higher user satisfaction and stronger brand positioning.

Onboarding & Engagement

Guided onboarding, interactive feedback mechanisms, and an intuitive dashboard empower users from day one. A structured approach fosters higher engagement and long-term user adoption.

Satisfying Experience

From onboarding to daily use, design consistency ensures a cohesive and efficient experience. A predictable, well-structured interface leads to increased user satisfaction and sustained business growth.

Why Ramotion?

Ramotion is a SaaS UX design agency with over a decade of experience in user-centered design, usability, and information architecture. Our seamless, engaging designs enhance user experience, drive retention, and contribute to major client successes, including acquisitions and record-breaking funding rounds.

Years in business

15+

Distributed team members

70+

SaaS platforms enhanced

60+

Avg. rating on DesignRush & Clutch

4.9

Awards & recognition

More awards
Apple
  • Best App of the Year
  • App of The Week
  • App Store Editors' Choice
TechCrunch

Verified Branding Agency

Clutch
  • Best SaaS UI/UX Design Company
  • Top 3 UX Design Agency
  • 25+ Reviews
InfluencerMarketingHub
  • Top SaaS UX Agency
  • Top SaaS UI Agency
DesignRush

Services

Insights

FAQ

Improve SaaS UX Design

What does SaaS UX design mean, and why is it important? Learn how to improve the design of your SaaS products, applications, and platforms.

Aug 29, 2024Read more

SaaS Architecture Design

What is SaaS architecture design? Learn more about effective designs for SaaS environments with the help of examples from the real world.

Aug 29, 2024Read more

Data-Driven Design in UX

What is data-driven design in UX? Learn more about the importance of data in design and how to meet the needs of users effectively.

Feb 14, 2024Read more
  • What is SaaS UX design?

    SaaS UX (User Experience) design is the process of creating intuitive, user-friendly, and efficient interfaces for cloud-based software applications. It focuses on streamlining user interactions, ensuring seamless navigation, and optimizing workflows to enhance customer satisfaction and product adoption. new and existing users.

  • Why is UX design important for SaaS products?

    SaaS applications rely on customer retention, and a great user experience is crucial for keeping users engaged. Unlike traditional software, SaaS products must be easy to understand without extensive onboarding. Users expect a seamless experience, quick access to core features, and minimal learning curves.

    If the UX is not well thought out, users may abandon the software in favor of competitors. A good UX design also helps with conversion rates, as intuitive and visually appealing interfaces can make free trial users more likely to convert into paying customers.

  • How is SaaS UX design different from other UX design?

    SaaS UX design differs from standard web or mobile UX because it prioritizes efficiency, scalability, and user retention over one-time interactions.

    SaaS products often have complex workflows, requiring clear information hierarchy, structured navigation, and modular designs that support feature expansion.

    Unlike eCommerce or media platforms where UX is optimized for browsing, SaaS UX is built around productivity and user goals, ensuring users can complete tasks with minimal effort.

    The design must also accommodate different user roles, as SaaS products often serve multiple stakeholders such as administrators, end-users, and managers with varying needs.

  • How long does the UX design process take for a SaaS product?

    The timeline depends on the complexity of the software. A basic SaaS platform may take six to eight weeks for UX research, wireframing, and prototyping, while a more complex system with multiple features and integrations can take 12 to 20 weeks or longer.

    The process includes discovery, strategy, wireframes, interactive prototypes, usability testing, and developer handoff.

    If ongoing UX optimization is required post-launch, the process continues through iterative improvements based on real user data.

  • How do you ensure SaaS UX design is user-centered?

    User-centered design (UCD) is at the core of SaaS UX. The process begins with user research, including interviews, surveys, and behavioral analysis to understand how different personas will interact with the product.

    Prototypes are tested with real users to validate usability before development. The design is structured to prioritize efficiency, reducing unnecessary steps in workflows and ensuring that users can accomplish tasks quickly.

    Analytics tracking is also implemented post-launch to monitor user behavior and continuously refine the UX based on real-world data.

  • How does UX design improve SaaS user onboarding?

    A well-designed onboarding experience helps new users understand the platform’s value quickly. Interactive walkthroughs, tooltips, and contextual hints guide users through key features without overwhelming them.

    A progressive disclosure approach, where advanced features are introduced gradually, prevents information overload. Self-service support elements, such as knowledge bases and in-app help centers, further enhance onboarding by allowing users to find answers without contacting support.

    The goal is to get users to the "aha" moment—where they realize the software’s benefit—as quickly as possible.

  • How can UX design reduce SaaS churn rates?

    Poor user experience is one of the top reasons customers cancel SaaS subscriptions. A confusing or inefficient interface leads to frustration, pushing users to explore alternatives.

    UX design helps reduce churn by ensuring ease of use, minimizing roadblocks, and continuously improving based on user feedback. Regular usability testing and heatmap analysis help identify problem areas, allowing for proactive improvements before users decide to leave.

    A well-optimized onboarding process also plays a key role in reducing churn, as users who quickly find value in the product are more likely to stay.

  • How do you approach UX for multi-user SaaS platforms?

    Multi-user SaaS platforms, such as those catering to teams or enterprises, require role-based UX design. Different user roles, such as administrators, team members, and external collaborators, often have unique permissions and workflows.

    UX must accommodate these variations while maintaining a cohesive experience. Customizable dashboards, permission-based access, and personalized settings improve usability for each role.

    A seamless transition between different user levels ensures that all stakeholders can navigate the platform efficiently.

Contact us

We partner with product and design executives. Whether it’s a project-based or an ongoing collaboration, we integrate seamlessly as an extension of your team, offering the expertise and productivity of the entire department.

By filling in the form, you agree to our Privacy Policy, including our cookie use.

Thank you.
We received the contact request from you.

Your request wasn’t sent 😕

For some reason your request didn’t proceed. Please make sure your connection is fine and try again. If that doesn’t work let’s get in touch via email

Send again Send email