Top Business Slogans Examples: Boost Your Brand

Gaining customer attention has become an art today. From unforgettable mascots to controversial ads to social media extravaganzas, companies cut through the noise and reinforce their position on the market in unique ways.

But what if I told you that you do not have to reinvent the wheel to win the battle for attention and devotion? There is a simpler way to win a place in your customers' hearts. All you need to do is to create an effective brand slogan.

Brand slogans are invaluable assets in the company's arsenal. They go a long way, benefiting businesses during their entire lifecycle. They easily find their way to the human hearts and, most importantly, effortlessly surface from memory. They remind people about a good experience with a company at the right moment in the sales funnel.

Read on for a breakdown of a brand slogan, its benefits, and its importance for companies. Examine a dozen top-notch slogan examples to get inspiration and valid hints. Follow the best practices to pull off one for your product.

Historically a Scottish Highland war cry, the slogan has not changed much over centuries. It is the same short, striking, catchy, and memorable phrase used in different contexts. Often repetitive, it has a message that reveals and supports a certain ideology. The goal of the slogan is to persuade members of the public.

As brand design experts put it, a marketing slogan is a short statement representing the brand's value, mission, and unique selling proposition. It delivers the key message, states why the business exists, and serves certain markets. It is a clever combination of persuasion and description that resonates with the audience.

The brand slogan performs various tasks. From advertising to increasing visibility to building an emotional connection, it underlies the company's successful growth and development.

The slogan and tagline have obvious similarities. Both are short phrases built to grow a brand's visibility. Therefore, people often use them interchangeably. Nevertheless, they are different marketing terms. Let's define a tagline and compare its role in branding and marketing.

A tagline is a memorable, not necessarily short, catchphrase that represents the brand's value and personality. It reflects the company's marketing strategy. Depending on the company's tactic, it may remain consistent for a long time and become an integral element of its culture and key message delivered to the crowd.

An effective tagline performs several crucial tasks. It verbally increases brand awareness, promotes customer growth, and supports effective retention. It becomes synonymous with a brand name and logo.

The key differences between slogans and taglines are:

• A tagline is a long-standing unit that is more permanent than a slogan. It may stay for decades and support and even assist the company in creating unique slogans for campaigns. A slogan is a temporary unit that usually comes and goes.
• A tagline supports the ideology and mission of the brand, while a slogan supports the campaign or a specific marketing effort.
• A tagline reveals ideology, while a slogan highlights a specific aspect of the business or product.
• A tagline is consistent across the company's marketing efforts, while slogans may differ from campaign to campaign.

An effective brand's slogan positively predisposes the audience toward a brand and its product without a consumer's awareness. It uniquely speaks to each persona. Some of them appeal to innate human motivation to meet basic needs. Others offer the potential for self-realization, improvement, better social interaction, and excitement.

Good slogans differ from brand to brand. There are no hard rules in crafting one. However, research shows that a series of factors influence its success. Most of them meet certain criteria and have qualities that condense the brand's value and personality in a short string of words that resonate with the target audience at the right time in the buying cycle. Here are key qualities for a brand's slogan to catch on.

Short, clean, and clear

Long or unclear slogans cognitively overload users. They may even overwhelm or scare them away. Clarity and brevity are what make it easy to remember and recall. One study reported that the most liked business slogans are less than five words long, and the most catchy and memorable are less than four words long.

Emotional

Emotional appeal goes a long way in brand building. It humanizes the business and makes interaction and experience with the company more impactful and memorable. Effective slogans spark different yet, most importantly, positive feelings. It can be joy, contentment, satisfaction, happiness, reassurance, pride, hope, security, and others.

Meaningful

A good slogan features more content words than function words. That means you will find more nouns, verbs, and adjectives in them rather than prepositions, pronouns, and conjunctions. Bringing information, it helps the customer's brain to cluster it effectively. It also streamlines and coordinates the story and emotions with the brand for easier recall in the future.

Unique

An effective brand slogan is always unique. It stands out from the crowd right away. It becomes top of mind in different purchasing scenarios through distinctive memory encoding. At some point, effective brand slogans foster identification and belonging to a unique group whose values align with them.

An effective brand slogan is not just a catchy line that makes it easier to recall the company at the right time in the sales cycle. It also contributes to overall marketing success. Companies have slogans to reinforce their position in the market and increase revenue. Consider what else it can do for your business.

1. Clarifies the company's key message

Whether a brand's slogan is assigned for a certain campaign, product, or overall marketing strategy, it clarifies the key message. Built with simplicity, it speaks directly to users regardless of their education level and language proficiency.

2. Defines a product's value

Providing additional information about the product's advantages it shows customers how the brand addresses or aligns with their issues. Using emotions, it makes the audience relate to the product and company better.

3. Reinforces brand identity

An effective slogan reinforces brand identity through its unique communication with customers. It humanizes the company, making it closer to a person and connecting with the customers' deep emotional needs. It establishes a unique link between the business and a person. When done well, it increases the commitment of the customers who appreciate the company for what it stands for.

4. Increases brand recognition

One of the biggest advantages of an effective brand slogan is its ability to increase brand recognition. This short, catchy sentence makes the product and company recognizable, like the logo. It reminds customers about a good experience with the product and gives them reasons to choose you in an oversaturated market.

5. Has an enduring effect

Effective slogans always stick around. They may even outlive campaigns and products for which they were created originally. Consistent use in promotions turns slogans into integral elements of brand identity that extrapolate their positive associations to other products and services.

Slogans are short, so many believe crafting one is easy. However, as anything, it is a true challenge. The best company slogans are concise, clear, unique, meaningful, emotional, and catchy.

Some of them are wordplay; others are rhyming. Some of them have brand names; others have product names. There is no recipe, but there are best practices that you can follow to instill all those qualities in a string of words.

1. Understand what type of slogan you need

There are six types of slogans: advertising, business, creative, descriptive, passionate, and persuasive.

Each one accomplishes its goal. For instance, creative slogans separate the company from the competition, while descriptive slogans explain what your brand does. Choose the one that meets your company's goal, mission, product, and campaign.

2. Decide on the key traits and emotional appeal

We have featured several key features that an effective brand slogan upholds. The good news is that you should not put them all together; otherwise, you risk making the phrase overcomplicated and destroying its ability to surface in memory quickly. Just decide on several key characteristics and emotional range. Make sure they play along together.

3. Inspect target audience

A brand slogan is not just a string of words. It evokes emotion and establishes a connection with the users. It goes much deeper into relationships and tugs heartstrings during the decision-making process.

Determining your target audience's needs, preferences, expectations, culture, and behavior is crucial to picking the right emotional gamut. Use customer journey builder to understand clients at every stage of their lifecycle.

4. Dive into your brand's core

An effective slogan centers around the brand's ethos. It communicates its value, personality, charisma, and unique value proposition. Tap into the brand's heart and soul to learn all those factors. List your competitive advantages and ways you address customer's issues.

Your task is to align it with the brand identity so it can find its rightful place in every marketing and advertising campaign. Much like a logo, it should be a part of the brand's image that delivers its core traits to a person concisely and compellingly.

5. Brainstorm ideas for a slogan

Brainstorming can be difficult, but it is necessary. Start developing ideas and jotting down everything that comes to mind. The professional advice is to let your imagination run wild. Do not limit yourself. Keep on going until you have ideas.

6. Do not waste your time on editing and proofreading

Think about your brand, its value, personality, and product. Then, explain to your customers how you can help them in drastic times with your offer. Do not try to be concise right away. Come up with an idea and exploit it. If you are stuck, try brand free templates or contact a branding agency for a personalized approach.

7. Test options with the target audience

The slogan creation takes time, effort, and patience. Not only should you meet your company's goal, but also resonate with the audience. It is always a good idea to ask them personally. Create a focus group or start a poll to gauge feedback on your options. Be ready to face several iterations before you find the best option.

1. MasterCard and "There are some things money can't buy. For everything else, there's MasterCard."

We will start with MasterCard and their ingenious slogan. You might have noticed that it is neither short nor concise. As anything, it is quite long and even has two sentences. Nevertheless, it works because, most of the time, it plays along with other marketing campaigns and efforts.

The slogan is seen in TV commercials, print ads, and other communication channels and touchpoints. It unobtrusively reinforces the main company's strategy and elicits positive emotions.

2. Dollar Shave Club and "Shave Time. Shave Money."

What else could you expect from the brand with one of the most creative approaches for promotion and advertising? Their hilarious slogan perfectly fits their brand image.

Again, you might see two sentences, yet they are short. The team used just four words to reveal their unique personality and charisma. It certainly catches its tone and voice. At the same time, it hints about its main benefits (low cost and necessity). Smart combination.

3. De Beers and "A Diamond is Forever."

Named the best slogan of the century, De Beers occupies its rightful place in our list. Their brand slogan has stood the test of time. Thanks to them, everyone connects gems and the company that crafts the finest diamond jewelry.

The success of their brand slogan lies not only in simplicity and obviousness. Apart from being a girl's best friend, a diamond symbolizes wealth, power, exclusivity, and romance. The company capitalizes on that generously.

They perfectly capture those feelings and sentiments, making their brand a reliable partner in getting all those attributes.

4. Rice Krispies and "Snap! Crackle! Pop!"

Kellogg's iconic slogan dates back to 1932. Originally, the company used it to support radio commercials, becoming one of the first instances of sonic branding.

Can you imagine that it has been around for almost a century? It is a great example of what a clever brand slogan can do. It leads the company through ages and generations, cementing its position despite fluctuations in the market.

As for the slogan itself, it has just three words. Yet it describes how Rice Krispies sound when you eat them. Plus, as action words, they compel customers to have this experience immediately. The exclamation marks make this appeal even stronger.

5. Maybelline and "Maybe she's born with it. Maybe it's Maybelline."

Much like MasterCard, Maybelline does not limit itself to a few words. The company says what it wants without compromises. The team supported their long slogan with a jingle and TV commercials to make this strategy work.

As for the psychological side, the slogan aims to make women feel confident. It erases stereotypes and encourages them to show their beauty, personality, and charisma. Who does not want that?

6. Allstate and "You're in Good Hands with Allstate."

Allstate is a popular insurance company that knows how to tug customer's heartstrings. Their slogan directly addresses customers' primary psychological need: being safe. In addition, they use their name to connect this feeling and their brand.

Despite using seven words to deliver the message, the slogan works across generations. Invented in the 50s, it still instills trust in clients and creates a safe environment for them with just a sentence.

7. M&M's and "Melts in Your Mouth, Not in Your Hands."

Mmm, yummy chocolate that does not make our hands dirty – this is exactly what springs to your mind when you say the brand name. The "appetizing" commercials and repetitive, catchy slogans have carved that into our minds.

M&M's marketing team has capitalized on the product's primary benefit – its hard shell. Not only does it give a piece of chocolate a lovely crack sound, but most importantly, it keeps it safe and sound inside, avoiding a messy experience. The team perfectly reflects the idea of people indulging in chocolate with convenience in the catchphrase.

8. Subway and "Eat Fresh."

Unlike all previous examples, this brand slogan includes just two words. It is short, concise, and, most importantly, simple. You do not need to overthink it. You even know what you need to do, thanks to the action word.

The team behind Subway uses a slogan to reflect their mission and provide customers with a healthy alternative to fast-food eating. It also hints about the quality of the food. Simple yet ingenious.

9. Airbnb and "Belong Anywhere."

Providing housing for various situations across the Globe, the company prides itself on making travelers comfortable wherever they are.

The marketing team reflects the company's mission in the short yet clever two-word brand slogan. The verb "belong" has a powerful impact on customers. Everyone wants to belong somewhere – it is our innate desire. Therefore, the slogan plays so well with customers.

10. Dunkin' and "America Runs on Dunkin'."

Dunkin has a relatively young brand slogan. It is less than 20 years old. Nevertheless, it has already managed to benefit the company greatly. Launched to support a repositioning strategy, it has quickly found its place in promotions, commercials, and branding.

In a nutshell, the slogan celebrates customers who are always on the run. It speaks directly to them, showing their support and appreciation. It also breaks the ice with new customers thanks to its celebration of life.

11. Toyota and "Let's Go Places."

Who can resist an appeal of "Let's"? It is so powerful that we naturally follow its lead. It is also so ubiquitous that it is a part of our lifestyle. The team behind Toyota knows that perfectly well. They have skillfully incorporated this powerful action word into their brand slogan. Thanks to contraction, they have used two more words to add meaning to the phrase and stay succinct.

On top of that, the brand slogan is inspiring. It plays on our innate desire to discover new things and maximizes a sense of freedom we adore. This strategy works so well that the company has maintained its position as the World's best-selling automaker year after year.

12. Nike and "Just Do It."

Perhaps this is one of the most recognizable slogans in the World. It is so popular and powerful that it has even become the synonym of the sport niche. Much like Toyota's slogan, it is action-oriented. It commands users to leave their doubts aside and "just do it." As the wisdom goes, there is no try, only do.

Nike's branding team does a great job of communicating this core message and encouraging customers to overcome their fears. The slogan exudes confidence and instills it in customers, making them better people.

13. VRBO and "Where Families Travel Better Together."

If you have never heard about VRBO, its brand slogan will fill blank spaces for you. Yes, it is so clarifying and simple.

Perfectly reflecting the company's target audience, value, mission, and unique value proposition, it makes the company closer to every client, old or new. With just five words, it elicits positive emotions and promises a good experience, making the company a reliable partner.

14. Bounty and "The quicker picker upper."

Highlighting something that makes your brand different from the others is a strategic step in successful brand growth. Bounty shows how to do this in the brand slogan. The team reflects their main advantage over others in just four words.

You may notice that it is a bit playful, yet it is necessary not to sound confrontational. It also addresses a problem that customers have, reminding them why the company is at the top in the niche.

15. Walmart and "Save Money. Live Better."

Unlike MasterCard and Maybelline, which also have two sentences in their slogan, Walmart prefers to make them as short as possible. Just two words each – yet this is enough to add necessary context to directly approach a problem that people who use its products have.

The slogan has two messages. The first brings convenience, whereas the second promises to improve the customer's life. They work perfectly together.

16. Levi's and "Quality Never Goes Out of Style."

Levi's has had many catchy slogans over time, but "quality never goes out of style" is one to remember.

Its memorability is due to its ability to demonstrate a brand promise and meet customers' expectations. Whatever the product is, it boasts quality and high standards. The slogan embodies this idea and reinforces it with a nostalgic feeling, appealing to people across generations.

17. Taco Bell and "Live Más."

Taco Bell has had several fantastic brand slogans throughout its history. The most recent is "Live Más." Although it certainly needs more explanation, it works well in collaboration with marketing campaigns, advertising, and commercials.

The team has boldly changed their iconic "Think outside the bun" into two words to keep up with mainstreams. "Live Mas" meets the current audience's needs and expectations. It draws attention to the brand's core values and philosophy and shows the company's intention to contribute to people's health and well-being.

18. Fenty Beauty and "Beauty for all."

Offering products in 40 shades for every skin tone and undertone, Fenty Beauty has established itself as an all-encompassing company that meets the needs of every person in the market. Therefore, it is no surprise that their slogan is "Beauty for all." It reflects the band's vision, mission, and key message.

The phrase is not fancy, nor is it rhyming or ingenious. Yet, it is powerful. It appeals directly to every consumer and promises to make them beautiful. Simple yet effective.

19. SPANX and "Don't worry, we've got your butt covered."

Trust and reliability are two key factors that make this brand slogan powerful. After all, the brand does what the phrase says. This honesty wins over right away.

Some market segments may find this slogan a bit rude. However, this does not diminish its strong sense of security. It makes customers believe that they have a reliable partner in the eyes of SPANX.

20. Duolingo and "Learn Languages Free."

The pioneer in digital education, Duolingo gets down to business immediately and encourages everyone to learn new skills quickly and efficiently.

The brand slogan reflects its mission and philosophy in just three words. However, it is enough to make users understand what the brand is about and what benefits they would get.

21. BMW and "Sheer Driving Pleasure."

BMW's brand slogan has a long story. It first appeared in 1930 in commercial ads and underwent several incarnations. Yet, the word "pleasure" has stayed permanent all the time. In 1972, the three-word claim was officially adopted. It has stayed unchanged to this day.

The brand slogan perfectly highlights the essence of BMW. It promises the pure joy and pleasure of driving. You do not need to discover the company's unique selling proposition; it is right on the surface.

Encapsulating the core values and vision, the slogan drives the organization forward. It reminds a company's promise of what lies ahead and amplifies brand development and growth, bringing numerous benefits.

Companies have slogans to reinforce the brand's identity, increase recognition, and solidify the key message in customers' minds. They reinforce marketing and branding efforts across all fronts.

However, crafting an effective slogan is ultimately the challenge. Along with deciding what to deliver to the target audience through concise, catchy phrases, brands should instill certain qualities that unlock their true potential. It should combine imagination, strategy, and emotions to achieve maximum resonance.

The best way to craft a brand slogan is to delegate this task to a professional branding agency. But if you plan to do it independently, follow the best practices and listen to your customers to develop the resonant option.