UI/UX design landing background

B2B UX design

Ramotion delivers research-driven UX design for B2B platforms, combining usability, interaction, and visual design to craft engaging, accessible digital experiences that users love.

Featured clients

Specializing in intuitive, user-centric experiences for business-to-businesses companies of all sizes, from startups to Fortune 500 companies, our team crafts seamless UX solutions to drive growth and satisfaction.

Series of visual concepts for improving the user experience

Marketing website for a subsidiary of the CBRE Group's co-working space company

Iconography design for a payments infrastructure company with 250M+ API request per day

Official Apple tvOS app user interface development

Official Firefox rebrand and ongoing support for design projects at Mozilla

Brand identity design for an internal App Store by Universal Music

Visual identity for Adobe-owned company products

Ongoing design support for the leading destination for company insights

Designing a motion identity for Opera

Brand and marketing design support for an open source data structure server company

Ongoing design and development collaboration with an enterprise identity provider

Iconography guidelines, assets and web design for a digital forensics solution company

Redesign of the support portal and 30% improvement in users’ ability to get the answers they want

Design for a membership-based healthcare system

Iconography for a secure workspace software company with over 16 million cloud users

Rebranding for an open-source web testing platform with 5 million weekly downloads

Design for the world's first audio word processor

Brand identity for a secure data onboarding solution that processed more than 25 billion records

Website design for a B2B data provider platform with over 50 million company records

Brand identity and website for a tool used by over 80% of Fortune 50 companies' machine learning teams

Rebranding an e-commerce solution used by 180,000 entrepreneurs

Website for a blockchain data storage network that raised more than $250M+ at ICO

Rapid prototyping for an accounting software company with over 3.7 million subscribers

UX design for a medical group and technology company with a network of nearly 140,000 licensed doctors

Iconography design system for 500 million users around the world

Ongoing UX design and CRO for child care and education company with more than 200,000 children enrolled

Developing micro-interactions for the Lightning Design System

Marketing website for the cross channel marketing platform

Brand identity for a multi-chain crypto trading and liquidity hub with $10B+ in trading volume

Design for a global video game commerce company

Capabilities

Process

Industries

1 - 4 weeks

Competitor & user research

We begin our process with comprehensive competitor analysis and user research. By conducting stakeholder interviews and reviewing available data, we identify critical opportunities for differentiation. This allows us to uncover gaps in the market and craft solutions that not only meet but exceed user expectations. With a thorough understanding of your audience, we design products that resonate deeply and drive engagement. Our approach ensures that our designs are tailored to your business objectives and meet the specific needs of your users. This foundational step positions you ahead of competitors, giving your brand a strategic advantage.

2 - 6 weeks

Customer journey mapping (CJM) & workflows

We specialize in creating detailed customer journey maps and workflows to visualize user interactions across all touchpoints. These maps highlight key pain points, enabling you to address them proactively. By tracking user behavior and motivations, we identify opportunities to streamline experiences and remove friction points. Our workflows detail every step in the user journey, ensuring that interactions are intuitive and goal-oriented. By understanding how users engage with your product or service, we design solutions that enhance satisfaction, improve retention, and ultimately drive results.

from 3 weeks

UI design concepts

Our UI design process focuses on developing visually cohesive and functional interfaces that align with your brand identity. Each design element is crafted to enhance usability, ensuring that your product is both aesthetically pleasing and easy to navigate. We prioritize clarity and consistency, creating designs that reflect your brand’s values while addressing user needs. Whether you’re launching a new product or refreshing an existing one, our UI design services provide the tools and creativity needed to make a lasting impression. Our goal is to create designs that not only look good but also perform exceptionally well in real-world scenarios.

from 12 weeks

Design systems development

Design systems are essential for maintaining consistency across your digital ecosystem. We develop scalable systems that include reusable components, style guides, and comprehensive documentation. These systems empower your team to create new features and interfaces efficiently, ensuring alignment with your brand’s visual language. From small UI kits to robust design systems, our solutions adapt to your needs and simplify future development. By establishing a unified design language, we help streamline processes and reduce time-to-market for new features. Our design systems are practical, intuitive, and tailored to support long-term growth.

from 2 weeks

UI micro-Interactions & choreography

Micro-interactions and UI choreography elevate the user experience by adding subtle, meaningful animations that guide users through your product. From hover effects to smooth transitions, we design interactions that create moments of delight and reinforce your brand’s personality. These details not only enhance usability but also leave a lasting impression, making your product memorable. By integrating thoughtful motion design, we ensure that every interaction feels intuitive and engaging. This approach bridges the gap between functionality and emotional connection, creating a seamless and enjoyable user experience.

2 - 8 weeks

Wireframes & rapid prototyping

Our wireframes establish the structural foundation of your application, ensuring that every element serves a purpose. With rapid prototyping, we bring ideas to life through interactive, high-fidelity models that can be tested with stakeholders and users. This iterative approach minimizes risks, accelerates decision-making, and ensures that your final product meets user expectations. By validating concepts early, we identify potential challenges and refine designs before development begins. Our prototypes allow stakeholders to experience the product in action, fostering alignment and confidence in the design direction.

ongoing, on demand

Ongoing UX design services

Digital products require constant evolution to stay relevant. Our ongoing UX design services include analyzing user feedback, incorporating analytics, and iterating on designs. We work closely with your team to ensure that updates are aligned with both user needs and business goals. By continuously optimizing your product, we help maintain its competitive edge in a rapidly changing market. Our iterative process ensures that your product remains user-focused, delivering value and adapting to evolving expectations over time.

from 3 weeks

Optimizing key flows

We focus on refining essential workflows, such as onboarding processes, checkout systems, and other key interactions. By identifying and addressing bottlenecks, we create smoother user journeys that drive conversions and improve satisfaction. This targeted approach ensures that your product’s most important touchpoints are as effective as possible. Our enhancements are backed by data and user insights, ensuring that changes positively impact both usability and business outcomes. With streamlined workflows, your product becomes more accessible, efficient, and enjoyable to use.

More about services

01

Discovery & strategy

Our process begins with in-depth discovery, including competitor research, user interviews, and stakeholder alignment. We analyze existing workflows, customer pain points, and market trends to create actionable strategies. This stage results in a clear roadmap that guides the design process, ensuring alignment with your vision and objectives. By understanding your brand’s unique challenges and opportunities, we set the foundation for a design process that is both strategic and user-focused. This comprehensive approach ensures that every decision is informed by data and aligned with your business goals.

02

Wireframing & prototyping

Wireframes and prototypes are essential tools in our design process. Wireframes provide a structural blueprint, defining the hierarchy and functionality of each screen. Prototypes bring these concepts to life, offering interactive models that can be tested and refined. By validating ideas early, we reduce risks and ensure that the final design meets user and business needs. Our prototypes offer a tangible preview of the product, enabling stakeholders to provide feedback and make informed decisions. This iterative approach fosters collaboration and alignment, paving the way for a successful design process.

03

UI/UX design execution

During the execution phase, we focus on creating visually stunning and highly functional interfaces. Our designs incorporate thoughtful UI micro-interactions, animations, and a user-centered approach to ensure an optimal experience. Every detail is considered, from typography and color schemes to button placement and user flows, resulting in a product that is both intuitive and visually compelling. We balance creativity with practicality, ensuring that designs are not only visually appealing but also easy to implement. Our execution phase transforms strategic insights into impactful designs that drive results.

04

User testing & feedback integration

User testing is integral to our process. We gather feedback through testing tools and real-world scenarios to identify areas for improvement. By incorporating this feedback, we ensure that the design performs well in practice, meeting user expectations and business goals. This iterative approach allows us to create products that are not only functional but also delightful to use. Testing ensures that our designs are grounded in real-world contexts, reducing the risk of errors and enhancing user satisfaction. Through continuous refinement, we deliver solutions that resonate with users and achieve measurable success.

05

Documentation & handover

Clear and comprehensive documentation is critical for successful design handovers. We provide detailed specifications, style guides, and assets to ensure your development team can implement designs accurately. Our team remains available for support during this phase, addressing any questions or challenges that arise. By equipping your team with the tools and knowledge needed for seamless implementation, we bridge the gap between design and development. Our documentation is tailored to your team’s needs, ensuring that every detail is communicated effectively and efficiently.


06

Post-launch support

Launching a product is just the beginning. We offer post-launch support to monitor performance, analyze user behavior, and recommend iterative updates. This ongoing collaboration ensures that your product evolves with user needs and market trends, maintaining its impact and effectiveness over time. By staying engaged after launch, we help you adapt to changing user expectations and market dynamics. Our support services are designed to maximize the longevity and relevance of your product, ensuring that it continues to deliver value long after its initial release.

More about process

B2B

Enhancing business workflows for enterprise users to maximize productivity and efficiency.

SaaS

Creating intuitive software interfaces with seamless onboarding for scalable SaaS products.

Fintech

Designing secure financial systems that build trust and ensure regulatory compliance.

Cybersecurity

Improving usability of security tools to simplify risk management for users.

Healthcare

Optimizing medical systems for better patient experiences and enhanced accessibility.

Startups

Supporting MVP development with user validation and agile UX design iterations.

Case studies

Salesforce
Salesforce case cover
Salesforce

Developing the Lightning Design System micro-interactions, boosting user engagement and efficiency, enhancing overall user satisfaction.

Ninox
ninox card
Ninox

Improving retention and trial-to-paid conversion by 30% for a business automation company

Clearbit
Hero section of the new design of the Clearbit website
Clearbit

We redesigned Clearbit’s website, boosting engagement and contributing to their $150M acquisition by Hubspot.

MetaSpark
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MetaSpark

We crafted MetaSpark’s branding, website, and UI/UX, that enabled their clients to reclaim 40% workdays

Proemion
Proemion case
Proemion

Branding, website, and UI/UX redesign for Proemion, elevating engagement and customer experience across 200,000+ devices.

Xero cover

We delivered rapid UI prototyping for Xero, helping them scale to 4.2M+ global subscribers.

What our
partners say

Reviews

It's not easy to stand out in the B2B tech space but with Ramotion's creativity, research-based, and system-design approach, we elevated our brand and design to new levels.

Edu Carneiro

Edu Carneiro

Head of Web Marketing, Brand & SEO at Redis

The Ramotion team is highly creative, responsive and collaborative. Over the years they have become an extension of our Product Design and Research team. Thank you for consistently delivering high quality Design under tight deadlines.

Malini Leveque

Malini Leveque

Vice President, Product Design and Research at Citrix

We initially chose Ramotion to help us build a next-generation environmental platform, and we have been very impressed by the talent and speed at which the team is able to operate and deliver a high quality product. We would highly recommend Ramotion for any design build project going forward.

Daniel Sadik

Daniel Sadik

Senior Vice President, at Carbon Solutions Group

We reached out to Ramotion for support on a significant update to our product. The team provided an expert that perfectly matched our needs and the resulting collaboration was a huge success. I definitely plan on working with them again.

Mark Opland

Mark Opland

Product Design Director at Xero

Ramotion has been a highly talented, adaptive and collaborative design partner ranging from an entire site re-brand to highly responsive and extensible page, component, graphic and icon designs as we evolved our site.

Chris Bank

Chris Bank

Sr. Manager of Customer Online Experience at Okta

They’re very responsive and go above and beyond to meet our needs. We continue working with them, which is the best sign of our satisfaction.

Andrew Mason

Andrew Mason

CEO at Descript

We partnered with Ramotion to redesign our entire marketing site from the ground up—new pages, messaging, graphics, and visual identity. Operating under an extremely tight timeline, they seamlessly integrated into our team and delivered at every phase of the project. The end result was a beautiful, functional, and high-converting website.

Nick Wentz

Nick Wentz

VP Marketing at Clearbit
1 / 7

B2B UX design benefits

Conversion rates

Drives lead generation and sales by guiding users through seamless, goal-focused journeys.

Reduces development costs

Prevents costly rework by identifying user needs early through testing and iteration.

Enhances user experience

Improves usability and satisfaction, leading to stronger relationships with B2B clients.

Boosts branding

Strengthens your brand’s perception with intuitive, professional interfaces that build trust.

Improves productivity

Streamlines workflows and interfaces, boosting efficiency for both users and internal teams.

Better ROI

Combines usability, strategy, and data-driven design to maximize business impact and revenue.

Why Ramotion?

Ramotion is a global B2B UX design agency with over a decade of experience in user-centered design, usability, and information architecture. Our seamless, engaging designs enhance user experience, drive retention, and contribute to major client successes, including acquisitions and record-breaking funding rounds.

Years in business

15+

Distributed team members

70+

B2B products enhanced

40+

Avg. rating on DesignRush & Clutch

4.9

Awards & recognition

More awards
Apple
  • Best App of the Year
  • App of The Week
  • App Store Editors' Choice
TechCrunch

Verified Branding Agency

Clutch
  • Best B2B UI/UX Design Company
  • Top 3 UX Design Agency
  • 25+ Reviews
InfluencerMarketingHub
  • Top B2B UX Agency
  • Top B2B UI Agency
DesignRush

Services

Insights

FAQ

UX Design for Business

Due to its importance in the users’ journey, UX design is essential for modern organizations. It is time for businesses to give due attention to this field.

Aug 29, 2024Read more

Competitive Analysis in UX Design

What is competitive analysis in UX design, and why is it important to know your competition? Learn how to conduct a competitive analysis in simple steps.

Aug 29, 2024Read more

Enterprise UX

Modern designers need to understand what enterprise UX is and how to make successful designs for organizations. Learn about this unique dimension of design.

Aug 29, 2024Read more
  • What is B2B UX design?

    B2B UX (user wxperience) design focuses on creating intuitive, efficient, and scalable digital experiences for business users—often across complex platforms, dashboards, or software solutions.

    Unlike B2C, where emotional appeal and quick conversions are key, B2B UX centers around clarity, functionality, and helping professionals accomplish tasks quickly and confidently. It emphasizes usability, accessibility, and alignment with business goals across longer buying cycles and more technical user needs.

  • Why is UX design important in B2B products?

    User experience in B2B isn’t just a nice-to-have—it directly affects product adoption, customer retention, and conversion rates. In B2B environments, users often interact with software daily, performing complex, repeatable tasks.

    A poorly designed experience increases friction, causes frustration, and can delay decision-making or lead to churn. On the other hand, a clean, efficient UX increases satisfaction, improves productivity, and helps your platform stand out in competitive, often commoditized markets.

  • How does B2B UX design differ from B2C UX design?

    While B2C UX is often driven by emotion, aesthetics, and simplicity, B2B UX focuses more on clarity, precision, and performance. B2B platforms typically involve multiple user roles, layered permissions, data-heavy interfaces, and integration with other enterprise tools.

    The decision-making journey in B2B is longer and more rational, so the UX must support extensive research, comparison, and workflow execution. There’s also greater emphasis on onboarding, documentation, and long-term usability.

  • How long does it take to complete a B2B UX design Project?

    The timeline varies depending on the scale of the project. A focused UX redesign for a specific feature or flow might take 4 to 6 weeks. A full-platform redesign—including research, prototyping, and usability testing—can range from 8 to 16 weeks or more.

    Enterprise platforms with multiple modules, roles, and integrations may take several months. We work in agile cycles, so deliverables can be phased and aligned with your internal development roadmap.

  • What are some key considerations in designing UX for B2B?

    One major consideration is understanding that different user types often need different experiences. An administrator’s dashboard might require entirely different data and controls than a frontline employee or executive user.

    B2B products must also support goal-oriented workflows, meaning tasks should be completed with minimal steps, regardless of how complex the logic behind them is. Integration with other enterprise software—like CRMs, ERPs, or BI tools—is also common, so seamless connectivity and data clarity are vital.

  • How can UX design improve lead conversion in B2B?

    While much of B2B UX focuses on post-signup usability, it also plays a critical role in conversion. A frictionless, clearly structured landing experience helps visitors understand your product’s value quickly. Consistent navigation, a clear content hierarchy, and intuitive calls-to-action guide users through research to action.

    UX principles also influence form design, demo requests, pricing page navigation, and the overall credibility of the website or platform—elements that can dramatically increase lead generation and qualification.

  • Can you audit and improve the UX of an existing B2B product?

    Absolutely. UX audits are a common starting point for improving existing B2B platforms. We analyze your product’s current state through user interviews, behavioral analytics, and interface reviews. We identify usability issues, inefficient flows, and design inconsistencies.

    From there, we offer actionable recommendations and design solutions to optimize the experience. This can be done as a one-time engagement or as part of an ongoing partnership.

Contact us

We partner with product and design executives. Whether it’s a project-based or an ongoing collaboration, we integrate seamlessly as an extension of your team, offering the expertise and productivity of the entire department.

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