New Yorkweb design agency

A website audit is a comprehensive evaluation uncovering opportunities to improve usability, performance, accessibility, and visual identity. It provides actionable insights into website performance and identifies barriers to user engagement and business growth.

Using tools like Lighthouse and heatmaps, we analyze metrics such as load times, navigation paths, and user interactions. The audit assesses how well the design reflects the brand’s identity and supports the user journey, with accessibility evaluated against WCAG standards.

The audit identifies "low-hanging fruits" like optimizing image sizes or refining calls-to-action for immediate impact. It also highlights long-term improvements such as restructuring navigation or updating outdated visual elements.

Clients receive a detailed report with findings, prioritized recommendations, and actionable next steps, forming a foundation for impactful website enhancements.

Not every website needs a full redesign. A targeted website refresh delivers quick results with minimal disruption by addressing specific pain points without altering the core structure. Strategic updates like refining navigation, optimizing page load speeds, or enhancing visual hierarchy create measurable improvements for users and stakeholders.

This service starts with assessing performance, usability, and design elements to identify areas for improvement, such as reducing friction in user flows or updating outdated visual elements. Simple changes like adjusting font sizes or rebalancing content spacing improve readability, while performance optimizations like compressing images or minifying code enhance speed.

A website refresh is ideal for businesses preparing for events like product launches or conferences, or those extending an existing website’s lifespan while planning a future redesign. The goal is to achieve quick wins and measurable improvements without the time and cost of a full-scale project.

Information architecture and copywriting are essential for an effective website, making content intuitive, accessible, and engaging. By understanding the brand’s tone of voice, audience needs, and business goals, we structure information with a clear sitemap and user-friendly hierarchy. This simplifies navigation and aligns with user expectations to deliver a seamless digital experience.

Copywriting complements the architecture by crafting engaging, brand-aligned content, from attention-grabbing headlines to action-driving calls-to-action.

Collaboration ensures the final output meets user needs and supports strategic goals. Together, these elements create a user-centric and business-focused website.

Website concept development is a creative yet strategic process that establishes the visual and structural foundation of a website. It starts with identifying the brand’s core values and emotional goals, translating them into design hypotheses that match the audience’s preferences.

Multiple drafts explore layout, color palettes, typography, and user flows, ensuring alignment with the brand’s identity and objectives.

Concepts are tested with tools like Lyssna.com to gather user feedback, validating the design direction. Consistent content across drafts focuses feedback on visual and structural elements.

This process creates a clear, actionable framework for later phases, making it especially valuable for rebranding or launching a new digital presence. The result is a stunning, functional website that aligns with business and user goals.

Full website creation is an end-to-end service delivering a cohesive digital presence tailored to the client’s goals and audience. It begins with strategic alignment to reflect the brand’s mission and vision while achieving business objectives. A scalable information architecture organizes content for seamless navigation and engagement.

The design phase develops a comprehensive visual identity, including custom UI kits, responsive layouts, and interactive elements. Emphasizing accessibility and performance, the development phase builds a responsive, high-performing website optimized for diverse platforms. Rigorous testing ensures functionality and consistency before launch, creating a scalable, visually appealing website that drives engagement and supports long-term growth.

A web design system provides a reusable framework for simplifying updates and ensuring visual consistency. Built on atomic design principles, it organizes UI elements like buttons, typography, and color palettes into scalable modules, enabling efficient creation of pages. This is especially valuable for organizations with evolving digital ecosystems, reducing resources needed for expansion while maintaining a cohesive user experience.

The process involves identifying core design components, assembling them into patterns and templates, and testing for usability and consistency. Accompanied by detailed documentation and training, the system empowers teams to maintain and expand websites confidently. A well-implemented design system streamlines workflows, enhances collaboration, and supports long-term growth by aligning with the brand’s identity and user expectations.

Conversion Rate Optimization (CRO) is a data-driven process to enhance user engagement and achieve business outcomes. Using tools like Crazy Egg and VWO, CRO identifies friction points such as abandoned carts or low click-through rates. Data-driven hypotheses refine elements like call-to-action buttons, navigation flows, or page layouts.

A/B testing compares webpage variations to validate improvements, such as testing headlines for higher sign-ups. CRO is especially valuable for high-traffic websites, where small changes yield significant gains. This iterative approach ensures continuous improvement, aligning the user experience with key performance indicators and evolving market trends.

Website maintenance ensures a website stays secure, functional, and aligned with business goals. This service includes routine updates, performance monitoring, bug fixes, and proactive quality assurance testing to address potential issues. A dedicated project manager coordinates efforts across development, design, and QA teams.

Key aspects include performance optimization, fast-loading operations, security updates, and minor design or content updates. These efforts keep the website fresh and competitive. By ensuring consistent performance and user satisfaction, maintenance allows businesses to focus on core activities while maintaining a reliable digital presence.

Integrations with third-party services enhance a website's functionality, connecting tools like analytics platforms, customer support systems, or payment gateways. The process starts with assessing client needs and selecting suitable tools. Our team handles technical integration to ensure seamless compatibility and smooth operation.

Examples include embedding a Zendesk portal for support or integrating e-commerce platforms for online transactions. Customization aligns these tools with the brand’s identity and user expectations, improving functionality and the user experience. Post-integration support ensures systems remain efficient and responsive, maximizing value for the client.