Descript
About
Descript is a tool that transcribes audio and video, with built-in AI that allows users to edit media simply by editing text. Ramotion’s brand identity and website design team helped bring the application to both the App Store and the web. We created the logo, visual identity, and app icons, and also designed and supported the marketing website for three years.
Usage
6M+Creators & teams
One symbol, three functions
The Ramotion team solved three key visual challenges. First, we needed a unique and memorable symbol. Second, we had to translate the product’s core action into a limited set of shapes. Finally, we wanted to merge multiple product meanings into one cohesive mark. The result was the “D” character, which simultaneously represents an audio track, lines of text, and a preloader animation.
A simple tool for pros
Descript’s audience was accustomed to professional software—often powerful, but complex. Our goal was to maintain the simplicity of consumer tools while preserving the feel of professional equipment. To achieve this, we designed the marketing website, shaped its overall style, and produced explainer animations along with the App Store icon.
Autonomy and consistency
We built an environment where the client could run independent website conversion experiments without developer involvement. Using a Jamstack approach—based on Contentful as the headless CMS and ReactJS—we enabled the client to build new pages, add media, and update copy entirely on their own for six months. This flexibility came without sacrificing consistency: the site’s design languagestayed intact across every iteration.
Brand new Descript 2.0
One year after the initial release, the Descript founder recognized that the product’s audience had shifted. The team wanted a full redesign to better resonate with this evolving user base. Through our “Design Funnel” approach, we guided the process from sketches to final animations, creating a series of visuals that explained the product more clearly and elevated the first impression.
Webflow design acceleration
To accelerate the redesign process, we built Descript 2.0 on Webflow, a no-code platform. Its visual editor allowed us to significantly reduce the need for developers and speed up design changes. Leveraging its CMS, we also implemented a built-in blog and optimized it further for growth.
Feedback
They're very responsive and go above and beyond to meet our needs. We continue working with them, which is the best sign of our satisfaction.
