Brand strategy

Design strategy helps align the vision of the client’s team and the agency, creating a shared understanding of the project’s goals and objectives. It involves studying the brand strategy, conducting in-depth interviews with key stakeholders, and organizing workshops to determine how best to translate strategic decisions into design solutions.As a result, we achieve a clear, synchronized vision of the design solution, ensuring it effectively supports the brand’s business goals.

• Discovery
• Sync exercises
• Competitive Analysis
• Creative direction

Brand strategy is a service focused on defining a clear approach to building a brand that reflects its values, mission, and uniqueness. It involves analyzing the market, audience, and competitors to establish a strong and recognizable position. The process develops the brand’s positioning, key messages, and emotional connection with the audience. The result is a strategic framework guiding the brand’s growth and communications.

• Internal environment analysis
• Analysis of the competitive environment and target audience
• Development of positioning hypotheses
• Brand platform

Brand platform defines the core elements of your brand, shaping its identity, voice, and direction. It ensures consistency across all brand communications, creating a strong connection with your audience and aligning your brand with business goals. The result is a clear and structured foundation for long-term growth and recognition.

• Brand positioning
• Core values and characteristics
• Role model definition
• Directions for brand expression

Brand audit helps evaluate the current state of your brand to identify strengths, weaknesses, and opportunities for growth. It provides objective insights into how your brand is perceived, its position in the market, and the effectiveness of your current branding and marketing efforts. The audit results in actionable recommendations to enhance your brand’s strategy, visibility, and overall impact.

• Analysis of existing brand materials
• Competitive review
• Consumer perception evaluation
• Strategic recommendations

Naming develops a powerful and memorable name for your brand that resonates with your target audience and embodies your brand's identity and values. A strong name distinguishes you in the market, enhances brand recognition, and provides a foundation for effective marketing and communication. The result is a name that not only stands out but also aligns perfectly with your business objectives.

• Market and audience research
• Creative ideation and name generation
• Trademark and domain availability checks
• Final name selection and validation

Surveys & tests help gather valuable insights directly from your target audience to validate ideas, concepts, or strategies. This service ensures that your brand decisions are grounded in real consumer feedback, reducing risks and enhancing the effectiveness of your initiatives. The result is a data-driven approach to refining your branding, design, or communication strategies.

• Survey design and distribution
• Concept testing with target groups
• Data analysis and interpretation
• Actionable recommendations based on insights

Brand architecture organizes and structures your brand portfolio to ensure clarity, consistency, and alignment with your business goals. It defines the relationships between your main brand, sub-brands, and products, creating a cohesive system that enhances brand recognition and simplifies customer decision-making. The result is a well-structured brand ecosystem that supports growth and strengthens market presence.

• Analysis of existing brand portfolio
• Definition of brand hierarchy
• Development of naming conventions for sub-brands and products
• Strategic recommendations for future growth and alignment

Tone of voice defines the unique style and personality of your brand's communication, ensuring consistency across all touchpoints. It helps your brand connect emotionally with its audience, build trust, and stand out in the market. The result is a clear, distinctive voice that reflects your brand’s values and resonates with your customers.

• Analysis of current brand communication
• Definition of tone and style guidelines
• Development of messaging frameworks
• Practical recommendations for consistent implementation

Brand positioning establishes the unique space your brand occupies in the minds of your target audience, differentiating it from competitors. This service helps articulate what makes your brand relevant, credible, and compelling, ensuring alignment with your audience's needs and your business goals. The result is a clear and strategic positioning statement that serves as the foundation for all brand activities.

• Audience and market analysis
• Competitive differentiation study
• Development of positioning statement
• Validation and refinement through feedback and testing

Competitive analysis provides a detailed understanding of your market landscape by evaluating competitors' strengths, weaknesses, and strategies. This service identifies opportunities for differentiation and helps you position your brand more effectively. The result is a clear roadmap to stand out and gain a competitive advantage in your industry.

• Competitor identification and profiling
• Analysis of competitors’ branding and communication
• Positioning maps
• Strategic recommendations for differentiation