App icon design bears massive importance for the product's success. Get its essentials and follow the best practices to ensure it does its job well.

Sensory Branding is marketing that appeals to all the senses in relation to a brand. Acting similarly to brand personality, sensory branding will forge emotional connections in consumers minds by lending appeal to their senses.

Simple as it may seem, a branding questionnaire is a vital tool for implementing brand research. Learn which questions you should ask for more insightful data.

Before you deep dive into branding, it is vital to get a solid footing first. And you can do this by having a strategic brand research in place. Find out how.

While branding experts build brands of others they often neglect having a personal brand of their own. Learn how a branding portfolio can boost your career.

Brand managers are a vital component in catapulting businesses to greater heights. Read on as we break down their role, skills, and career outlook!

Social media branding has become crucial to business marketing and growth. Follow this guide to get its understanding and know how to realize it in practice

Brand architecture may sound intimidating, especially to brand beginners. We shed some light on what it is and why you may need one!

Brand positioning puts the company in a unique place in the market and consumers' minds. Get its clear understanding to introduce it in the company development.

Brand storytelling is a powerful marketing tool designed to take relationships with clients to the next level and benefit the company in multiple ways.

Want to know one of the best kept secrets to long-term brand success? Learn about brand orientation and how it can propel your business forward.

Emotional branding is a new concept, but it has already proved to everyone that it is crucial for a company to stay afloat. Follow our guide to get its basics.

Ethical branding is no longer a trend. It is a standard that everyone needs to meet. Follow our guide to get a solid start in building an eco-friendly company.

Branding tools for startups are crucial for a company to achieve its prime goals. There are many of them, however these 7 services should be in every arsenal.

Learn how to create the optimal strategy for brand personality to influence how your target customer group thinks of you.

Branding tips for startups take various forms, but they all have one thing in common – they make a huge difference in developing a strong brand identity.

These five biggest startup branding mistakes made during a brand's development may ruin everything, even for big players. Know them to avoid at any cost.

Behind every successful company stays a well-thought-out branding startup strategy. It ensures a solid foundation to move forward. Let us dive into it deeper.

Product branding is a crucial step for every company. Let's dive into its definition, benefits, and examples to see what it takes to be nailed.

All professional marketers and successful business owners agree that branding matters. Consider these 5 strong reasons to see it for yourself.